Picnicface
My sketch group first gained notoriety with the viral energy drink parody Powerthirst (over 30 million views) and went on to produce a 13-episode television series, along with a book, "Picnicface's Canada."
powerthirst
Three months after I started doing comedy, I helped Mark Little write and edit this premise he had for an energy drink parody. After YouTube featured the video on its front page (when YouTube had an actual front page) and Will Ferrell picked it as one of his weekly favorites on Funny or Die (when Will Ferrell had time to watch dumb DIY videos), this thing went viral and suddenly Picnicface got a lot of attention.
Why excellence matters
The first live sketch I wrote as a Picnicface member, inspired by my past life in the business world, and eventually filmed for our TV series.